Build

Building thoughtful systems for real life.

Technology should reduce friction, not create it.

Every tool I build starts with an everyday frustration. A process that's more complicated than it needs to be, information that should be clearer, work that asks more of people than it gives back.

I build systems that make better decisions easier.

Capabilities
AI workflows & automation
Operational systems
Product strategy & prototyping
Process redesign
Information architecture
Strategic facilitation
Internal tools
Organisational thinking
Selected work

Clarity

Early access

Show the value, not the spreadsheet.

The client review dashboard for financial advisors, built into Google Sheets. It turns a messy multi-policy working file into the clear picture a client actually understands.

Art Caddy

In development

You make the art. Caddy carries the rest.

An inventory for a working art practice. It keeps track of every piece, then generates the certificates of authenticity, price lists and gallery labels you would otherwise dread. Built into Google Sheets, like everything here.

In development